Doppel Herz Commercial
Role: Director · Editor
A five-spot commercial series portraying one family’s daily life,
using advertising storytelling to connect different moments of the day with the benefits of health supplements.
Highlights emotional resonance and lifestyle branding.
Jing Dong Dong Jia Cai
Role: Director · Producer
A short-video campaign for Jing Dong’s sub-brand, focusing on recipe-driven storytelling.
Multiple episodes highlight the freshness and timely delivery of JD Fresh,
with this spot centered on the seasonal hairy crab promotion.
Emphasizes convenience, appetizing visuals, and lifestyle branding.
New Paradise – The Origin
Role: Director · Editor
A branded soft-placement short drama,
integrating product presence organically into narrative storytelling.
Demonstrates how brand values can be conveyed through character-driven plotlines and cinematic short-video style.